Selected works of Mark Freeman
Beats by Dre
Agency: Elephant
Year: 2020-2021
Role: Design Direction
Credits: Allan Diego, Luna Hurtado, Kevin Ryan, Daniel Tak, Cameron Worboys
Unify the Beats experience to establish a consistent thread of brand storytelling that connects and amplifies the many things that the brand does.
Agency: Elephant
Year: 2020-2021
Role: Design Direction
Credits: Allan Diego, Luna Hurtado, Kevin Ryan, Daniel Tak, Cameron Worboys
![beatsbydre_largeformat_lrg](http://yeahmark.com/wp-content/uploads/2022/11/beatsbydre_largeformat_lrg.jpg)
![beatsbydre_largeformat_lrg](https://yeahmark.com/wp-content/uploads/2022/11/beatsbydre_largeformat_lrg.jpg)
![beatsbydre_largeformat_sml](http://yeahmark.com/wp-content/uploads/2022/11/beatsbydre_largeformat_sml.jpg)
![beatsbydre_largeformat_sml](https://yeahmark.com/wp-content/uploads/2022/11/beatsbydre_largeformat_sml.jpg)
Approach
Relaunch digital channels to create an unparalleled ecosystem that drives brand storytelling around the dynamic world of Beats, capturing interest, driving engagement, and inspiring action to purchase.
A vibrant visual language reflects the creativity and energy of the content.
![beats-1](http://yeahmark.com/wp-content/uploads/2022/11/beats-1.png)
![beats-1](https://yeahmark.com/wp-content/uploads/2022/11/beats-1.png)
A rich editorial framework provides the foundation on which to tell brand stories that elevate artistry and expertise.
![beats-2](http://yeahmark.com/wp-content/uploads/2022/11/beats-2.jpg)
![beats-2](https://yeahmark.com/wp-content/uploads/2022/11/beats-2.jpg)
![beats-3](http://yeahmark.com/wp-content/uploads/2022/11/beats-3.png)
![beats-3](https://yeahmark.com/wp-content/uploads/2022/11/beats-3.png)
Simplified product pages have a clear role among the crowd.
Beats product pages are differentiated by focusing less on tech specs — which Amazon, Best Buy, and Apple present in full — and more on the product experience, emphasizing design, features, and how it fits into one's life.
![beats-4](http://yeahmark.com/wp-content/uploads/2022/11/beats-4.jpg)
![beats-4](https://yeahmark.com/wp-content/uploads/2022/11/beats-4.jpg)
![beats-5](http://yeahmark.com/wp-content/uploads/2022/11/beats-5.png)
![beats-5](https://yeahmark.com/wp-content/uploads/2022/11/beats-5.png)
Extend engagement after purchase.
Product education emails provide a concise onboarding experience for new owners, familiarizing them with their product in just a few minutes. Early connection to music drives ongoing brand engagement with Apple Music.
![beats-6](http://yeahmark.com/wp-content/uploads/2022/11/beats-6.png)
![beats-6](https://yeahmark.com/wp-content/uploads/2022/11/beats-6.png)
![beats-7](http://yeahmark.com/wp-content/uploads/2022/11/beats-7.png)
![beats-7](https://yeahmark.com/wp-content/uploads/2022/11/beats-7.png)
![beats-8](http://yeahmark.com/wp-content/uploads/2022/11/beats-8.png)
![beats-8](https://yeahmark.com/wp-content/uploads/2022/11/beats-8.png)
Next Project