Selected works of Mark Freeman
Lexus
Agency: Huge
Year: 2013
Role: Art Direction & Design
A new and vibrant digital experience for this iconic automotive brand as they look to engage with the next generation of drivers.
Agency: Huge — Year: 2013
Role: Art Direction & Design
![lexus-hero-large](http://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-large.jpg)
![lexus-hero-large](https://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-large.jpg)
![lexus-hero-1-sml](http://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-1-sml.jpg)
![lexus-hero-1-sml](https://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-1-sml.jpg)
A bold new design language.
Known for their craftsmanship and safety, Lexus historically resonated well with mature drivers over their 24 years in existence but lacked appeal with a younger audience. As they approached the launch their new and dramatically redesigned IS model, they recognized a unique opportunity to tell a more engaging brand story that would properly reflect the brand and its progressive shift. To achieve this, Lexus required a complete refresh of the existing .com experience that would represent it’s continued focus on design, performance and technology to ultimately create a more emotional connection with the brand.
A bold new design language was created to align with that of the new vehicle design and content re-architected to be engaging for visitors as they explore and learn about the brand, innovations and vehicle line-up. Tools to compare models, configure vehicles and locate dealers, were incorporated within a fully responsive platform.
![lexus1](http://yeahmark.com/wp-content/uploads/2017/03/lexus1.jpg)
![lexus1](https://yeahmark.com/wp-content/uploads/2017/03/lexus1.jpg)
![lexus2](http://yeahmark.com/wp-content/uploads/2017/02/lexus2.jpg)
![lexus2](https://yeahmark.com/wp-content/uploads/2017/02/lexus2.jpg)
![lexus-grid-2](http://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-2-2.jpg)
![lexus-grid-2](https://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-2-2.jpg)
![lexus-grid-1](http://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-1.jpg)
![lexus-grid-1](https://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-1.jpg)
![lexus-7](http://yeahmark.com/wp-content/uploads/2017/05/lexus-7.jpg)
![lexus-7](https://yeahmark.com/wp-content/uploads/2017/05/lexus-7.jpg)
![lexus5](http://yeahmark.com/wp-content/uploads/2017/02/lexus5.jpg)
![lexus5](https://yeahmark.com/wp-content/uploads/2017/02/lexus5.jpg)
![lexus-hero-2-large](http://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-2-large.jpg)
![lexus-hero-2-large](https://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-2-large.jpg)
![lexus-hero-2-sml](http://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-2-sml.jpg)
![lexus-hero-2-sml](https://yeahmark.com/wp-content/uploads/2017/02/lexus-hero-2-sml.jpg)
![lexus7](http://yeahmark.com/wp-content/uploads/2017/02/lexus7.jpg)
![lexus7](https://yeahmark.com/wp-content/uploads/2017/02/lexus7.jpg)
![lexus4](http://yeahmark.com/wp-content/uploads/2017/04/lexus4.png)
![lexus4](https://yeahmark.com/wp-content/uploads/2017/04/lexus4.png)
![lexus-grid-5](http://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-5.jpg)
![lexus-grid-5](https://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-5.jpg)
![lexus-grid-4](http://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-4.jpg)
![lexus-grid-4](https://yeahmark.com/wp-content/uploads/2017/02/lexus-grid-4.jpg)
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